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Samsung 
Ambient

Digital Real-Time Art

As part of Samsung’s Ambient Mode project, I worked on creating digital artworks that transform TVs into aesthetic, adaptable elements of interior design. The challenge was to craft visuals that seamlessly integrate into living spaces while enhancing the atmosphere with discreet yet captivating content.

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Drawing inspiration from natural motifs like leaves, petals, sand, and glass, we abstracted these elements into atmospheric designs with intricate color schemes. Themes like gravity and the interplay of light and materials brought a sense of elegance and authenticity to the collection.

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For the Samsung - The Wall project, I helped create a collection of digital real-time artworks designed to seamlessly integrate with modern interiors. By combining kinetic concepts with generative design, these artworks transform large-scale screens into dynamic, atmospheric elements that enhance and interact with their surroundings.

I explored the  concept of kinetic walls, where motion and geometry breathe life into rigid interior designs. My focus was on crafting a coherent aesthetic inspired by modern design elements like lines, disks, and tiles. These shapes were animated into kinetic patterns that balanced elegance with a sense of motion, creating artworks that felt both distinctive and harmonious within interior spaces.

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This project allowed me to push creative boundaries, balancing light, color, and texture to craft visuals that merge art and technology. Through experimentation and research, I contributed to a collection that seamlessly integrates with living spaces, turning the TV into an interactive and ambient display.

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Credits
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Client:
Samsung

Studio:
onformative

Production:
Aurelien Krieger

Creative Direction: 
Cedric Kiefer

Art Direction:
Bernd Marbach, Julio Clavijo

Technical Direction:
Henryk Wollik

Code:
Henryk Wollik, Ryan Alexander, Margin Ignac

See the full project at onformative:

© BERND MARBACH 2025

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