OnePlus_8_Header

OnePlus 8

Interactive Wallpaper

As the Art Director for this project, I designed an interactive wallpaper for the OnePlus 8 Pro that dynamically responds to user input and environmental data. More than just a background, it creates a constantly evolving visual experience, making each interaction feel fluid and personalized.

The wallpaper reacts in real-time as users swipe through their home screens, subtly shifting and adapting to movement. This continuous motion enhances the sense of depth and dynamism, ensuring the phone always feels alive.

OnePlus_8_v005_LWP03_Square
OnePlus_8_v005_LWP04_Square
OnePlus_8_Wallpaper_A
OnePlus_8_Wallpaper_B
OnePlus_8_v005_LWP02_Square
OnePlus_8_v005_LWP01_Square

Another key feature is its ability to respond to live weather data. As temperatures drop, the wallpaper shifts to cooler tones, while warmer conditions bring in richer hues—creating an ambient connection between the digital interface and the real world.

OnePlus_8_Wallpaper_C
OnePlus_8_Range

During the research phase, I explored additional ways to make the wallpaper uniquely personal. Concepts included adapting the design based on step count or screen usage, with the visuals becoming more intricate throughout the day. This approach aimed to create a wallpaper that evolves with each user’s habits, making every device experience one of a kind.

OnePlus8_Foto-02
OnePlus8_Foto-01-cgi-2x
OnePlus8_Foto-03

One of the biggest challenges was ensuring smooth performance on the high-resolution, 90Hz display. To achieve this, the wallpaper was optimized to run directly on the phone’s GPU, allowing for a highly efficient, real-time experience without impacting performance or battery life.

OP8_Exploration_000
OP8_Exploration_004
render23
midday_render4
render41
OP8_Wallpaper_Design_Tool

Credits
-

Client:
OnePlus

Studio:
onformative

Production:
Tobias Ziegler

Creative Direction: 
Cedric Kiefer

Art Direction:
Bernd Marbach

Visual Research:
Sebastiano Barbieri

Code:
João da Fonseca

© BERND MARBACH 2025

DIRECTORY

PROJECTS

SOCIALS