onformative_PhoneWallpaper_03

OPPO / OnePlus
Wallpaper

mobile identities

Over the past years, I have been part of a design team developing a wide range of phone wallpapers for OPPO and OnePlus, helping to shape the visual identity of these devices. More than just backgrounds, wallpapers define the personality of a smartphone, creating an emotional connection between the user and their device.

onformative_PhoneWallpaper_07 – 7 Col

Each project begins with in-depth research to explore visual and functional possibilities. From abstract explorations to refined concepts, I focus on developing holistic visual directions that align with both brand identity and product experience.

onformative_PhoneWP_Variation
onformative_PhoneWallpaper_09
onformative_PhoneWallpaper_10
onformative_PhoneWallpaper_08

A key focus of my work is developing generative design systems that allow users to personalize their experience while staying within the brand’s visual language. Wallpaper design goes beyond visuals—it connects software and hardware to enhance the overall user experience. Whether through vibrant, playful compositions or minimalist elegance, each wallpaper is designed to resonate with a diverse audience, transforming a simple background into a digital artwork.

onformative_PhoneWallpaper_14
onformative_PhoneWallpaper_05
onformative_PhoneWallpaper_26
onformative_PhoneWallpaper_27

Credits
-

Client:
OPPO / OnePlus

Studio:
onformative

Production:
Tobias Ziegler

Creative Direction: 
Cedric Kiefer

Art Direction:
Bernd Marbach, Raimi Nikkari, Roman Bratschi,
Matei Bacanu, Leon Seith, Tiago Pires, Alexander Hahn, Sam Care

Technical Direction:
Henryk Wollik

Code:
Henryk Wollik, João da Fonseca

See the full project at onformative:

© BERND MARBACH 2025

DIRECTORY

PROJECTS

SOCIALS