
OPPO / OnePlus
Wallpaper
mobile identities
Over the past years, I have been part of a design team developing a wide range of phone wallpapers for OPPO and OnePlus, helping to shape the visual identity of these devices. More than just backgrounds, wallpapers define the personality of a smartphone, creating an emotional connection between the user and their device.

Each project begins with in-depth research to explore visual and functional possibilities. From abstract explorations to refined concepts, I focus on developing holistic visual directions that align with both brand identity and product experience.




A key focus of my work is developing generative design systems that allow users to personalize their experience while staying within the brand’s visual language. Wallpaper design goes beyond visuals—it connects software and hardware to enhance the overall user experience. Whether through vibrant, playful compositions or minimalist elegance, each wallpaper is designed to resonate with a diverse audience, transforming a simple background into a digital artwork.




Credits
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Client:
OPPO / OnePlus
Studio:
onformative
Production:
Tobias Ziegler
Creative Direction:
Cedric Kiefer
Art Direction:
Bernd Marbach, Raimi Nikkari, Roman Bratschi,
Matei Bacanu, Leon Seith, Tiago Pires, Alexander Hahn, Sam Care
Technical Direction:
Henryk Wollik
Code:
Henryk Wollik, João da Fonseca
See the full project at onformative:
© BERND MARBACH 2025
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